Herno dresses up Phi Beach

With its signature Monogram motif from the archive in tow, Herno docks in Sardinia, at one of Italy's most exclusive, internationally acclaimed and popular beach clubs: Phi Beach.

Surrounded by Mediterranean scrubland, between the Napoleonic
fortress of Forte Cappellini and majestic rocks shaped by the wind and sea,
Phi Beach offers a luxuriously unique beachfront sunset and renowned services.

From June to September, Herno will customise an area of the Club with its
unmistakable neutral colours, offering Phi Beach guests a fresh
aesthetic melding comfort and timeless elegance.
Inspired by its Monogram-patterned fabric and hues of the sand,
Herno will revamp and customise wood cabanas and sunblinds with its signature logo.
Every single detail—sunbeds, chairs, tables, beach towels,
cushions and table layouts—exudes glamour and the balance of colours,
ranging from Havana beige to light hazelnut brown, is utterly refined.
An array of elements and accessories, trays, coasters,
glacettes and a branded drink round off this special outfit.
This project highlights the desire to offer—and joy in delivering—all-round experiences that make every single moment an opportunity to immerse oneself in the philosophy of the brand.